Online Advertising Ad Network

Advertising Ad Networks:

Ad Network is a company which works with a group of advertisers and publishers, they buy unsold inventory and sell at a reasonable price in terms of packages.

Ad Network is also working for small publishers to generate revenue by monetizing their content and create ad traffic in order to display ads of different advertisers.

1.       Brand – This means an ad network which is made up of sites which have brand name recognition. Adverts on these ad networks will earn the highest CPMs, and will often be intended to just be seen by the users of that site and performance metrics will not matter as much. For example – a supermarket’s Ads being on a healthy food website might make people think that particular supermarket is healthy – and this mental association is what is being paid for (not how many people click on the ads). This is for large or “premium” sites and is the top of the ad network pyramid.

2.       Remnant – This is actually not a kind of ad network but rather just another name was given to a performance network once you have a brand network in place. A brand network will almost never sell all of your inventory, so whatever you have leftover you send to your remnant network(s), which will command the lowest eCPMs, but can still provide a lot of revenue. The reason the name changes is that with a performance network you give them first shot at all your inventory, so you expect ads to perform well – but once you have a brand network in place, all the remnant network will get is your leftovers, so the performance of those ads is not guaranteed at all.

Types of Ad Networks:

1. Blind Ad Network
2. Vertical Ad Network
3. Targeted Ad Network
4. Horizontal Ad Network
5. Mobile Ad Network
6. Video Ad Network
7. Social Ad Network
8. Open Ad Network

Advantages of Ad Network:

·      Advertisers get more opportunities to buy different inventory from the sites which are more popular in the region, flexible packages and choose sites to run ads based on the product.

·      Flexible payment modes and friendly approach

·      Small publisher can sell inventory to different advertisers through ad network in order to generate revenue.