Google AdWords Latest Updates – "Say Hello to Google Ads"
When Google AdWords rolls out updates, you have to know about them.
Utilizing the latest feature can save your time and help you profit the most from your advertising efforts.
This year, Google has already unleashed some helpful updates. But nothing compares to what happened on June 27, when Google announced a complete rebrand of its advertising products.
It’s official: starting July 24 Google AdWords is becoming Google Ads, DoubleClick and Google Analytics 360 will be merged into the brand-new Google Marketing Platform and the Google Ad Manager will be launched.
The new Google Ads brand represents the full range of advertising capabilities it offers today on Google.com and across other properties, partner sites and apps to help marketers connect with the billions of people finding answers on Search, watching videos on YouTube, exploring new places on Google Maps, discovering apps on Google Play, browsing content across the web, and more.
For small businesses specifically, Google is introducing a new campaign type in Google Ads that makes it easier than ever to get started with online advertising. It brings the machine learning technology of Google Ads to small businesses and helps them get results without any heavy lifting—so they can stay focused on running their businesses.
"Google AdWords will soon be Google Ads. The Help Center and new AdWords experience will reflect our new brand starting July 24, 2018."
So, what does that mean? Why are they doing this, and what’s changing?
What we know is: on July 24th, Google AdWords will no longer be Google AdWords. Instead, Google AdWords is shifting into a new branded platform called Google Ads.
Google Ads will still pack the same features and network of Google AdWords:
According to Google, on July 24, Google Ads users will start seeing the new brand name and logo reflected on the platform, website, billing and help center. Instead of logging into AdWords from adwords.google.com, you will log into Google Ads from ads.google.com.
Thankfully, Google made one big thing clear with the release of the new update:
"Changes to the Google Ads branding will not impact your campaign performance, navigation, or reporting."
The new Google Ads experience is going to be heavily focused on the ease of multi-channel advertising, connecting everything from search to display to video for a more seamless experience.
"These new brands will help advertisers and publishers of all sizes choose the right solutions for their businesses, making it even easier for them to deliver valuable, trustworthy ads and the right experiences for consumers across devices and channels."
So, basically, Google Ads is a platform where businesses will find all they loved about AdWords and even more tools to make the process of reaching customers easier.
According to Google, the new Google Ads interface also packs some serious promises for small business advertisers:
"New campaign types that “make it easier than ever to get started with online advertising."
In addition to that, Google is bringing in more machine learning than ever before:
"To provide more help to small businesses and generate better results “without any heavy lifting."
Just recently, AdWords added new and improved ad suggestions as an automated way to save time and create ads that drive results.
From this announcement, it’s clear that Google is putting more time, money and effort into improving the ease with which advertisers can successfully reach their audiences.
Let’s dig deeper.
Say hello to Smart Ads — the new default experience for Google Ads.
Smart Ads and Smart Campaigns can be “created in minutes” on the new platform, driving anything from website visits to phone calls and brick-and-mortar store visits. According to Google, 90% of small business owners state that their online advertising goals are to get phone calls, store visits, or purchases online. When creating a new campaign with Smart Ads, you begin by selecting the goals that are most appropriate for your business. You can select multiple, allowing Google to craft a plan for you to reach users on multiple platforms that aid your goals and KPIs.
With the new Smart Ads platform that’s in beta testing, one advertiser was able to double their sales in the first 60 days alone.
With new ad types, you can quickly add images to your ads that will show up on partner websites:
This new “Image Picker” feature allows you to A/B test images automatically. Google will select the best performers to keep running.
New features like this are going to be game changers for small businesses with less time to manage their accounts. Google wants Google Ads to do the work rather than making AdWords feel like a chore. Which it does. Google will slowly roll out the new smart campaigns to all advertisers over the course of the next few weeks and months.
In the new Integration Center, you can connect all of the Google products that you know and love:
On top of just Google products, you will also be able to use hundreds of third-party services for better marketing and reporting.
More updates will follow on the new Google Ads experience after the July 10 Google Keynote and the official release on July 24th.
Stay tuned!
Utilizing the latest feature can save your time and help you profit the most from your advertising efforts.
This year, Google has already unleashed some helpful updates. But nothing compares to what happened on June 27, when Google announced a complete rebrand of its advertising products.
It’s official: starting July 24 Google AdWords is becoming Google Ads, DoubleClick and Google Analytics 360 will be merged into the brand-new Google Marketing Platform and the Google Ad Manager will be launched.
The new Google Ads brand represents the full range of advertising capabilities it offers today on Google.com and across other properties, partner sites and apps to help marketers connect with the billions of people finding answers on Search, watching videos on YouTube, exploring new places on Google Maps, discovering apps on Google Play, browsing content across the web, and more.
For small businesses specifically, Google is introducing a new campaign type in Google Ads that makes it easier than ever to get started with online advertising. It brings the machine learning technology of Google Ads to small businesses and helps them get results without any heavy lifting—so they can stay focused on running their businesses.
Google AdWords to Become “Google Ads”
If you’ve been logging into your Google AdWords account recently, you might have noticed this message:"Google AdWords will soon be Google Ads. The Help Center and new AdWords experience will reflect our new brand starting July 24, 2018."
So, what does that mean? Why are they doing this, and what’s changing?
What we know is: on July 24th, Google AdWords will no longer be Google AdWords. Instead, Google AdWords is shifting into a new branded platform called Google Ads.
Google Ads will still pack the same features and network of Google AdWords:
- Search network
- Display network
- Video
According to Google, on July 24, Google Ads users will start seeing the new brand name and logo reflected on the platform, website, billing and help center. Instead of logging into AdWords from adwords.google.com, you will log into Google Ads from ads.google.com.
Thankfully, Google made one big thing clear with the release of the new update:
"Changes to the Google Ads branding will not impact your campaign performance, navigation, or reporting."
The new Google Ads experience is going to be heavily focused on the ease of multi-channel advertising, connecting everything from search to display to video for a more seamless experience.
"These new brands will help advertisers and publishers of all sizes choose the right solutions for their businesses, making it even easier for them to deliver valuable, trustworthy ads and the right experiences for consumers across devices and channels."
So, basically, Google Ads is a platform where businesses will find all they loved about AdWords and even more tools to make the process of reaching customers easier.
According to Google, the new Google Ads interface also packs some serious promises for small business advertisers:
"New campaign types that “make it easier than ever to get started with online advertising."
In addition to that, Google is bringing in more machine learning than ever before:
"To provide more help to small businesses and generate better results “without any heavy lifting."
Just recently, AdWords added new and improved ad suggestions as an automated way to save time and create ads that drive results.
From this announcement, it’s clear that Google is putting more time, money and effort into improving the ease with which advertisers can successfully reach their audiences.
Let’s dig deeper.
Smart Ads: The new default experience for Google Ads
It’s no secret to anyone that searchers are everywhere. Whether it’s the search network looking for products and services or a Google partner site or Google Maps, people search on dozens of different sites, networks, and platforms. And Google is trying to help make this experience seamless. A fully-integrated, multi-channel experience where each network works together.Say hello to Smart Ads — the new default experience for Google Ads.
Smart Ads and Smart Campaigns can be “created in minutes” on the new platform, driving anything from website visits to phone calls and brick-and-mortar store visits. According to Google, 90% of small business owners state that their online advertising goals are to get phone calls, store visits, or purchases online. When creating a new campaign with Smart Ads, you begin by selecting the goals that are most appropriate for your business. You can select multiple, allowing Google to craft a plan for you to reach users on multiple platforms that aid your goals and KPIs.
With the new Smart Ads platform that’s in beta testing, one advertiser was able to double their sales in the first 60 days alone.
With new ad types, you can quickly add images to your ads that will show up on partner websites:
This new “Image Picker” feature allows you to A/B test images automatically. Google will select the best performers to keep running.
New features like this are going to be game changers for small businesses with less time to manage their accounts. Google wants Google Ads to do the work rather than making AdWords feel like a chore. Which it does. Google will slowly roll out the new smart campaigns to all advertisers over the course of the next few weeks and months.
Three new “brands” to work with
With this new update, we can expect Google to release three different “brands.”
- Google Ads: Formerly known as Google AdWords, it will now be called Google Ads.
This platform will contain everything that AdWords had and more. That means that the search network, display network and video ads. In addition to the existing setup, new features like automation and machine learning will be bigger functions. - Google Ad Manager: The Google Ad Manager is the new platform that combines two tools that are commonly used: DoubleClick Ad Exchange and DoubleClick for Publishers.
In the coming months, existing DoubleClick interfaces will reflect the Ad Manager. This platform will help advertisers reach people on platforms like TVs, Apple News, live streams, AMP, gaming, apps and more. - Google Marketing Platform: Google Marketing Platform will now absorb both the DoubleClick advertiser network and Google Analytics 360 to become one entity.
This move is geared towards enterprise marketing teams who enjoy using both analytics and ads together for better reporting, understanding, and results. On the platform, you can “plan, buy, measure and optimize digital media and customer experiences in one place.”
The Google Marketing Platform now contains new features like Display and Video 360.
In the new Integration Center, you can connect all of the Google products that you know and love:
On top of just Google products, you will also be able to use hundreds of third-party services for better marketing and reporting.
More updates will follow on the new Google Ads experience after the July 10 Google Keynote and the official release on July 24th.
Stay tuned!
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