Google AdWords Latest Updates – "Say Hello to Google Ads"

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When Google AdWords rolls out updates, you have to know about them. Utilizing the latest feature can save your time and help you profit the most from your advertising efforts. This year, Google has already unleashed some helpful updates. But nothing compares to what happened on June 27, when Google announced a complete rebrand of its advertising products. It’s official: starting July 24 Google AdWords is becoming Google Ads , DoubleClick and Google Analytics 360 will be merged into the brand-new Google Marketing Platform and the Google Ad Manager will be launched. The new Google Ads brand represents the full range of advertising capabilities it offers today on Google.com and across other properties, partner sites and apps to help marketers connect with the billions of people finding answers on Search, watching videos on YouTube, exploring new places on Google Maps, discovering apps on Google Play, browsing content across the web, and more. For small businesses specificall...

BigData


Defining Trend of Current Era: Big Data Annual data creation in zettabytes (10007 bytes) 90% of the world’s data created in the last 2 years 2-year doubling cycle Source: Mary Meeker, Internet Trends

Big Data Composition • Massive amounts of data generated daily which cannot be processed with conventional data analysis tools (volume, velocity, variety) – Impossible to store all generated data, 90% real-time surgical video feeds discarded • Scientific, governmental, corporate, and personal – Each generating exabytes/year – 1990s data management challenge solution: low-cost storage, massively parallel processing, data warehouses.

http://www.dbta.com/Editorial/Think-About-It/What-is-Big-Data-A-Market-Overview-82509.aspx 


12 bn Internet-connected Devices 2016 Usual computing gadgetry (e.g.; smartphones) and everyday objects: cars, food, clothing, appliances, buildings, roads 3-year doubling cycle Embedded chips in 5% of human-constructed objects (2012)1 Source: http://www.businessinsider.com/growth-in-the-internet-of-things-2013-10?IR=T 1Vinge, V. Who’s Afraid of First Movers? The Singularity Summit 2012
What are Big Data Scientists Saying? • Jim Harris, Data Science Consultant: beware of big data fundamentalism; a need for data philosophers 



  • Evelyn Rupert, Goldsmith’s London, Economies and Ecologies of Big Data: (dangerous) normative relation to data; no reality, just representation; data is performative. 
  • Grady Booch, IBM Chief Scientist: human and ethical aspects, tremendous social benefits, full life-cycle of data, ineffective legal controls. 
  • James Kobielus, IBM Big Data Evangelist: no ‘single version of the truth’; be critical of beautiful data visualizations and data-driven narrative stories. 

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