Posts

Showing posts from 2014

Google AdWords Latest Updates – "Say Hello to Google Ads"

-
Image
When Google AdWords rolls out updates, you have to know about them. Utilizing the latest feature can save your time and help you profit the most from your advertising efforts. This year, Google has already unleashed some helpful updates. But nothing compares to what happened on June 27, when Google announced a complete rebrand of its advertising products. It’s official: starting July 24 Google AdWords is becoming Google Ads , DoubleClick and Google Analytics 360 will be merged into the brand-new Google Marketing Platform and the Google Ad Manager will be launched. The new Google Ads brand represents the full range of advertising capabilities it offers today on Google.com and across other properties, partner sites and apps to help marketers connect with the billions of people finding answers on Search, watching videos on YouTube, exploring new places on Google Maps, discovering apps on Google Play, browsing content across the web, and more. For small businesses specificall...
Post a Comment
Read more

BigData

-
Image
Defining Trend of Current Era: Big Data Annual data creation in zettabytes (10007 bytes) 90% of the world’s data created in the last 2 years 2-year doubling cycle Source: Mary Meeker, Internet Trends Big Data Composition • Massive amounts of data generated daily which cannot be processed with conventional data analysis tools (volume, velocity, variety) – Impossible to store all generated data, 90% real-time surgical video feeds discarded • Scientific, governmental, corporate, and personal – Each generating exabytes/year – 1990s data management challenge solution: low-cost storage, massively parallel processing, data warehouses. http://www.dbta.com/Editorial/Think-About-It/What-is-Big-Data-A-Market-Overview-82509.aspx   12 bn Internet-connected Devices 2016 Usual computing gadgetry (e.g.; smartphones) and everyday objects: cars, food, clothing, appliances, buildings, roads 3-year doubling cycle Embedded chips in 5% of human-constructed objects (2012)1 Source: http://ww...
Post a Comment
Read more

What is “Analytics”?

-
Finding treasures in unstructured data like social media or survey tools that could uncover insights FORECASTING about consumer sentiment Leveraging historical data to drive better insight into decision-making for the future BUSINESS INTELLIGENCE OPTIMIZATION Analyse massive DATA MINING amounts of data in Mine transaction databases order to accurately for data of spending patterns identify areas likely to that indicate a stolen card produce the most profitable results. Competitive Advantage Culture & Maturity Analytic Reporting Alerts What actions are needed? Query drill down Where exactly is the problem? Adhoc Standard reports How many, how often, where? Clean reports Raw data What happened? data Degree of Intelligence. Culture & Maturity What is the best that can happen? Optimize Predictive Analytics What will happen next? Predict & Optimization Competitive Advantage Why is this happening? Explore Alerts What ac...
Post a Comment
Read more