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Showing posts from July, 2018

Google AdWords Latest Updates – "Say Hello to Google Ads"

- July 13, 2018

When Google AdWords rolls out updates, you have to know about them. Utilizing the latest feature can save your time and help you profit the most from your advertising efforts. This year, Google has already unleashed some helpful updates. But nothing compares to what happened on June 27, when Google announced a complete rebrand of its advertising products. It’s official: starting July 24 Google AdWords is becoming Google Ads , DoubleClick and Google Analytics 360 will be merged into the brand-new Google Marketing Platform and the Google Ad Manager will be launched. The new Google Ads brand represents the full range of advertising capabilities it offers today on Google.com and across other properties, partner sites and apps to help marketers connect with the billions of people finding answers on Search, watching videos on YouTube, exploring new places on Google Maps, discovering apps on Google Play, browsing content across the web, and more. For small businesses specificall...

The AdWords Evolution by Google: How google brings their advertising brand into the future

- July 12, 2018

It’s been 18 years since Google debuted its first advertising product. The goal then was the same as it is today — to make it easier for people and businesses to connect online. A search for eco-friendly stationery , quilting supplies , or a service like a treehouse builder gave us an opportunity to deliver ads that were useful and relevant in the moment. That simple idea was the start of AdWords. And since then, millions of advertisers of all sizes have used it to grow their businesses. A lot has changed since then. Today, intent isn’t only expressed when someone types a query into the search box. Intent is everywhere. People still express intent when they search, of course, but also when they browse content, watch a video on YouTube, search on Maps, or download an app. As consumer behavior has evolved, so have our advertising products. And we know it hasn’t always been easy to understand those products — or choose the ones that are right for you...